ETA 101
The basics for aspiring searchers: what ETA is, search funds vs. self-funded search, and why owners of profitable online businesses actually sell.
What Is ETA, and What It Isn't
ETA means buying an existing, profitable business instead of starting one from scratch. Here's what that actually involves, how it sits between investing and entrepreneurship, and why it's not a shortcut to getting rich.
Why Do Owners Sell a Profitable Online Business? The Real Reasons Sellers Exit
If the business is making money, why would anyone sell it? Here's what actually drives owners to exit, and how to tell a healthy reason from a warning sign.
Search Fund vs. Self-Funded Search: Which Path Fits You?
The two dominant models for buying a business as an individual searcher, and how to tell which one matches your runway and risk tolerance.
How Much Money Do You Actually Need to Start a Search?
A realistic breakdown of search-phase costs for a self-funded searcher, before you spend a dollar on the acquisition itself.
Is Buying a Business Actually Safer Than Starting One? What the Data Says
A clear-eyed look at whether acquiring an existing business really is lower-risk than starting from scratch, and where the real risks actually sit.