About AcquiringPreneur

AcquiringPreneur is a plain-English resource for solopreneurs considering entrepreneurship through acquisition (ETA): buying a small, existing online business, a SaaS product, an e-commerce store, a content or affiliate site, or a newsletter, instead of starting one from scratch and running it largely on your own.

Most acquisition content online is written for brokers, lenders, or buyers backed by a fund and a team. We write for the first-time solo buyer who hasn’t committed yet: what ETA actually involves, where online businesses get listed, how financing and negotiation work, and what due diligence actually requires, without assuming you already speak the jargon.

How we approach this

Every factual claim on this site, a multiple, a percentage, a dollar figure, is backed by a linked source you can check yourself: government data, a platform’s own published numbers, or original research, not a secondhand blog post restating someone else’s number. Every acquisition and business term is defined once in the glossary and used the same way everywhere else on the site, so the same word means the same thing whether you’re reading about financing or reading a business’s balance sheet.

AcquiringPreneur is written and maintained by the AcquiringPreneur team, and gets updated as guidance, lender terms, or platform practices change. It isn’t a broker, a lender, or a registered investment advisor, and its content is for educational and entertainment purposes only. Nothing on this site is personalized financial, legal, or tax advice: it’s a starting point for understanding the process, and you should confirm specifics with a qualified professional before acting on them for your own deal.

Get in touch

Questions, corrections, or partnership inquiries: get in touch here.