Home / ETA 101
Pillar 1
ETA 101
The basics for aspiring searchers: what ETA is, why owners of profitable online businesses actually sell, and what a search phase actually costs.
01
What Is ETA, and What Is Not
What ETA actually involves, how it sits between investing and entrepreneurship, and why it's not a shortcut to getting rich.
02
Why Would Anyone Sell a Profitable Business
The good and bad reasons why sellers exit, and what it means for you
03
How Much Money Do You Need
What online businesses actually cost and how much of that you need in cash versus financing.