How to Find an Off-Market Business to Buy (Without a Broker Network)
Broker listings put you in a bidding line with every other buyer. Here's how off-market sourcing actually works, and what to say when you reach out directly.
Finding the Right Business Partner for an Acquisition
Bringing in a partner can cover part of your equity injection and add a second set of skills. Here's how to find one, vet them and put the terms in writing.
Can You Buy a Business With No Money Down? What's Realistic
"No money down" acquisitions are real, but not in the way most pitches make it sound. Here's what the structures actually look like.
EBITDA Multiples by Deal Size: What Businesses Actually Cost
Online businesses are priced as a multiple of earnings, not a flat dollar figure. Here's how that multiple varies by deal size and by business type.
Quality of Earnings 101: What a QoE Report Actually Tells You (and What It Costs)
A QoE report rebuilds the seller's numbers from source data instead of trusting their summary. Here's what it checks, what it costs and when it's worth it.
Google Analytics (GA4) 101
Google Analytics data is harder to fake than a listing's revenue chart. Here's how to get access and what to actually look at.
Ad networks explained
AdSense, Ezoic, Mediavine and Raptive. What Ad networks are how most content sites make money.
Affiliate networks explained
Amazon Associates, CJ, ShareASale and ClickBank. How affiliate networks pay content sites and what to check before buying one.