Home / Deep Dives
Resource
Business Model Deep Dives
Long-form breakdowns of each online business model using real public-company financials, translated for a business a hundredth their size.
01
Marketplace Economics: What Etsy's Numbers Teach a Buyer
Etsy discloses GMS, take rate, and buyer/seller counts every quarter. Here's what those numbers reveal about running any two-sided marketplace.
02
E-commerce Economics: What Chewy's Numbers Teach a Buyer
Chewy discloses net sales per customer, autoship penetration, and gross margin every quarter. Here's what those numbers reveal about e-commerce economics.
03
Content & Affiliate Economics: What NerdWallet Teaches a Buyer
NerdWallet discloses revenue by vertical and traffic trends every quarter. Here's what those numbers reveal about platform risk in content and affiliate sites.