Business Education
The operating knowledge a solopreneur owner needs: online business models explained, and how to read the financials of the business you're about to run.
Online Business Models Explained
A primer on how main online business models differ in day-to-day work, not just valuation.
Content & Affiliate Sites: Deep Dive
Ads Networks, Affiliate Networks and other monetization models.
E-commerce Stores: Deep Dive
COGS, Ads Spend, Logistics, SKU.
SaaS Businesses: Deep Dive
Churn, MRR, ARR, Dunning, Rule of 40, Cohort Retention.
Newsletters & Communities: Deep Dive
Churn, Engagement Rate, Sponsorship CPM, Subscription Pricing, Customer Concentration.
How to Read a Balance Sheet
You don't need an accounting degree to read a balance sheet. Here's what it actually shows, and the handful of numbers worth checking every month.
Debt vs. Equity Financing: The Difference That Actually Matters
Every dollar that funds an acquisition is either debt or equity. Here's what separates the two, and why the mix you choose shapes your risk and your upside.
How to Read a Profit and Loss Statement
Revenue, costs, addbacks and net profit, explained in plain English. Here's what a P&L actually shows and which numbers matter most before you buy or run a business.